



I’m a CRO expert who scaled and exited multiple Shopify brands in the fashion and beauty space. The tools and templates I share aren’t theory—they’re built from years of hands-on experience growing DTC stores. Every checklist, framework, and code snippet reflects the specific knowledge I gained from optimizing real stores, running tests, and driving revenue. These are the exact systems that helped me scale, convert, and exit—and now they’re here to help you do the same.
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